Vision, Values and Mission

Define Your Purpose. Align Your Future.
A strong business starts with a clear vision, a meaningful mission, and values that guide every decision. We help you articulate and embed these foundations, ensuring alignment across leadership, teams, and strategy.

People

Empower Your Workforce. Elevate Performance.
Your people are your greatest asset. We refine organisational structures, enhance collaboration, and implement strategies that enable teams to thrive. Build a culture of engagement, adaptability, and success.

Strategic Advisory

Expert Guidance. Smarter Decisions. Better Outcomes.
We provide strategic advisory services for complex architectural projects, ensuring alignment with business objectives, stakeholder needs, and industry best practices.

Technology

Leverage Technology. Unlock Insights. Drive Growth.
The right technology can transform your business. We help you implement and optimise ERP systems, harness data for smarter decisions, and ensure seamless digital integration—aligning technology with your goals.

Latest Blog Posts

Embracing Innovation in Challenging Times: Why Architecture Firms Must Lead the Charge

The architecture and construction sectors in Sydney and Melbourne are facing a period of hesitation, despite overall economic optimism. Rising costs, labour shortages, regulatory challenges, and economic uncertainty have led to a cautious approach among developers and investors. However, rather than waiting for the market to improve, it’s time for architecture firms to step up, embrace innovation, and lead the…

Jumping the Shark in Architecture and Engineering — or Just a Bump in the Journey?

In pop culture, “jumping the shark” has become shorthand for the moment something great loses its magic — when a beloved TV show, brand, or even business tries something gimmicky or off-track in an attempt to stay relevant. The phrase comes from the Happy Days episode in 1977 when Fonzie, in leather jacket and water skis, literally jumps over a shark. Critics…

Avoiding Strategy Fatigue in Architecture: Why Less is Often More

In architecture, we’re no strangers to pressure. Every week brings new client deadlines, last-minute design changes, and an ongoing balancing act between creative excellence and project delivery. And as practices grow—especially those striving to embrace new technologies, new markets, and better ways of working—the urge to launch transformation initiatives becomes almost irresistible. But here’s the problem: more transformation doesn’t always…

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Let’s Design Your Business for Success

Whether you’re looking to refine your strategy, empower your team, optimise your technology, or gain expert guidance on strategic architectural projects, Designing Insights is here to help. Let’s start a conversation about how we can align your vision, people, and technology to drive meaningful growth and successful project outcomes.

📩 Email: rodney@designinginsights.com.au

© RNB Drayton Pty Ltd t/a Designing Insights – ABN53860456696

Rodney Drayton – ARB NSW: 8632